Unless you’ve been living under a rock, you are already well aware that Prince Harry and Meghan Markle’s wedding was on Saturday – and it was the star-studded happily ever after that the world so desperately needed. With thousands of Americans waking up in the wee hours of the morning (or staying up late – I see you, LA!), the brand new Duke and Duchess of Sussex certainly did not disappoint. By now, you’ve read a million articles recapping the dresses and the hats (just me?) – now let’s look at the data behind the style.
The Guests… and their Guests
Hands down, the most talked about guest at the wedding was Amal Clooney who was absolutely radiant in the It color of the year: mustard yellow (we’re also seeing it called canary yellow or goldenrod… tomato, toMAHto). Amal is searched on Google an average of 145K times per week – which is 1.5 times more than OPRAH – and is winning the internet’s proverbial best dressed list.
Kate, Serena, and Priyanka all looked chic and sophisticated in Alexander McQueen, Versace Vivienne Westwood, but the biggest winners were undoubtedly Clare Waight Keller and Stella McCartney, the designers for each of Meghan Markle’s dresses. Givenchy designer Clare Waight Keller’s instagram followers have jumped over 100K overnight (+53% to Saturday) to 294K.
Tiaras, Fascinators, and Hats – Oh MY!
It would not be a complete British wedding without ornate fascinators, and it would not be a Royal Wedding without a gorgeous tiara! Meghan wore Queen Mary’s diamond bandeau tiara, which featured a detachable brooch, and additional jewelry by Cartier.
Fascinators were also on parade – see a few of our favorites.
Colors on Colors
While Amal Clooney certainly made a splash with her canary yellow dress, many other guests sported equally bright, attention grabbing colored dresses, chiefly in yellow and green shades. Doria Ragland, Meghan Markle’s mother, wore a mint green dress suit from Oscar de la Renta, while the Queen herself sported a Stewart Parvin lime green dress suit and matching fascinator, accented with bright purple for an extra pop of color. Prince Harry’s royal cousin, Lady Kitty Spencer, wore a rich green and floral printed Dolce & Gabbana midi length dress.
While searches for green dress are only up 8% to LY, 61% of the current product assortment is selling above $100 and has an AUR of $564, indicating this trend will pick up in the coming months as it enters the mass market. There is also some seasonality for green dress around the Fall months, indicating this trend could pick up in late Summer or early Fall. In a similar vein, yellow dress is up 14% in search growth to LY, with 64% of the current assortment selling above $100, and an AUR of $574, indicating opportunity to offer more product at a lower price point for the mass market.
Another color popular at the royal wedding was dusty pink. Oprah, in Stella McCartney, Serena Williams, in Versace, were standouts for the hue, while Pippa Middleton, in The Fold, brought the two color trends together in a mint green, dusty rose/floral patterned dress with blush pink fascinator. Dusty pink as a trend term has the highest search growth to LY of all colors in the color category set, +31% to LY. The number of searches for dusty pink are beginning to outpace social posts, indicating increasing interest from the mass market. Yellow, green, and dusty pink/blush are certainly colors to watch out for in the coming months.