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Winter is here, which means it’s already time to start building Spring and Summer wardrobes. This past S/S 2019 runway season was all about being bold and daring with sartorial choices. Though prints are typically very popular for the warmer months, we are seeing lots of boundaries being pushed in an effort to expand notions of conventionality.

The pairing of contrast colors and mixing of patterns saturated runway presentations. Brands such as Carolina Herrera and Preen by Thornton Bregazzi merged clashing prints to create whimsical dresses splattered with color. From avant-garde florals to bright primary color-blocking, the S/S19 collections were nothing short of artistic masterpieces.

Roses are Red, Violets are Blue   

Louis Vuitton | Versace | Michael Kors

Florals are a no-brainer when it comes to Spring and Summer prints. However, designers this past fashion month opted against the conventional pastel motifs for more artistic interpretations. Though there were lots of pants and shirt options during runway showings, it still appears that floral wrap dresses and floral midi dresses are the most popular product options among customers. Floral ties are also gaining popularity among menswear customers with searches +11% to LY.

Spots & Dots

Though polka dots are not a new trend, demand is surprisingly high for polka dot jumpsuits this upcoming season. Searches for this growing trend are up an overwhelming 226% to LY. The black and white color scheme appears to be the most popular option with nearly 55% of product count catering to this demographic.

On My Block

Color blocking is a mature trend with searches +23% to LY. Though much of the popularity appears to be spurred by the continued growth of the chunky sneaker trend, we are seeing a rise in demand for clothing items such as color blocking dress (+35% to LY) and color block sweater (+67 to LY). Many of the color blocking styles incorporate bright primary colors which continue to be on trend with the 90s-esque nostalgia permeating the market.  

Surf’s Up:

Fendi | Marni | Kenzo

The wild prints aren’t bound to the confines of womenswear the season. Updated interpretations of the “Tommy Bahama” style Hawaiian shirts were seen all over the runways. Though the silhouette may be familiar, brands such as Fendi and Marini departed from the stereotypical floral prints. Instead, we saw everything from camouflage, to abstract art and logomania! With searches for the Hawaiian shirt growing +19% to LY, we think it’s safe to say the reboot of the traditional designs is a hit!

Key Takeaways:

  • This season was all about pushing barriers and reimagining traditional patterning. Offering new interpretations of familiar silhouettes is a great way to continue capitalizing on pre-existing consumer demands. 
  • Printed jumpsuits are a great area of opportunity for the upcoming season. Polka dot jumpsuits is one of the fastest growing trends within their respective categories.
  • Menswear didn’t shy away from bold prints and patterns. Hawaiian shirts and floral ties offer bold departures from the solids traditionally presented for men’s Spring and Summer collections.