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Approximately 60% of Americans wear jeans at least four days a week to work, making denim a staple for both leisure and work apparel. In fact, a report published by called out that the jean market is projected to hit $60 billion by 2023, which equates to over 2K millions pairs of jeans. As the denim industry continues to evolve we wanted to call out the newest looks, hottest trends, and not so exciting styles that are experiencing a bit of a downfall. Read on for our Denim Pulsecheck!


Denim Revival

The 80s and 90s are back and their true influence has come in the form of all things denim. From straight leg silhouettes to new adornments and colors, we are even noticing the return of acid wash in denim. On the SS19 Runway, we saw 151 looks from fashion month featuring the bleached out denim trend. We also are beginning to see more light washes as opposed to the typical dark wash. This trend carries into men as well with lighter washes and the resurgence of the dad jean.


Icing on the Cake

Beyond the wash, we continue to see a peak in embellished, embroidered, and detailed denim. While flower embroideries had their moment in the sun, we are seeing designers take their creative juices in a new direction as we head into 2019. Our favorite denim decorations include pintuck silhouettes, ruffles, fringe, and every so often, feathers. It is apparent that specialty denim has made a lasting impression on the consumers and retailers and designers alike are trying to consistently give them more. In the marketplace today, the top 3 brands offering these trends include 3×1, Frame and 7 for all Mankind.  



Silhouette Evolution

With the overall resurgence of 80s and 90s fashion comes the onset of vintage silhouettes and shapes of denim. We’ve seen mom jeans make a comeback along with the growing popularity of straight leg denim and high waisted wide leg jeans. Another silhouette to pay attention to is the girlfriend jean. The more tailored and feminine version of the boyfriend jean, the girlfriend jean has become a favorite silhouette amongst plus women.



Thank you, next

As important as we consider the skinny jean and ripped knees, the once ever popular ripped jean is falling out of favor with consumers in lieu of new silhouettes, embellishments, and influences. There are a few other styles that are getting the boot, such as embroidered jeans, fray hem jeans, and moto jeans (with a decrease of 51%, 32%, and 25% in search volume respectively over the past 90 days). At this time all of these styles are listed below 45% full price and are severely marked down.



Key Takeaways

  • We see the denim industry continue to rise in popularity, with experts predicting the world of jeans to reach a $60 billion in just a few years
  • It is important to monitor the 80s and 90s trends as we see a resurgence in these decades
  • Some of the hottest growing trends include the mom jeans, high waisted wide leg jeans, and girlfriend jeans
  • New embellishments in the world of denim include pintucks, ruffles, and fringe