New Balance | Adidas | Nike | Reebok

Driven by 90‘s Nostalgia and Y2K trends, retro styles and silhouettes from the past are resurging to bring back old classics into our current day-to-day lives.

  1. New Balance Sneakers 
    • As the Retro trend repopularizes, New Balance’s vintage appearance and classic silhouette make them a go-to for those sporting this style.
    • A Top Market Mover, searches for New Balance Sneakers are +41.5% to last year with 54,216 average weekly searches.
    • The top three retailers of New Balance Sneakers are Farfetch, Ssense and Saks Fifth Avenue.
  2. Nike Dunk
    • An Extreme search volume trend, searches for Nike Dunk are up +117.8% to last year and are growing at an accelerated rate
    • Collaborations with Travis Scott, Virgil Abloh and Supreme have contributed to this retro sneakers’ rise in popularity.
    • This old school style is proving itself as a staple in many wardrobes, as its versatility makes it easy to bring any outfit from day-to-night.
  3. Adidas Samba 
    • An extreme search volume trend, searches for the Adidas Samba are +56.3% to last year. 
    • Market Adoption is +17.6% with 20 products in the market in the last 30 days. 
    • A Safe Bet, searches for the Adidas Samba have been growing for a year and are expected to continue growing for another year.
  4. New Balance 550 
    • A tribute to the 90’s, the New Balance 550 is leading the way as one of the most popular sneaker styles for GenZ, who is ultimately driving interest.
    • An Aimė Leon Dore classic, the white and green colorway gains the most popularity as it references the clean and cool retro style.
  5. New Balance 530
    • As post-pandemic styles become characterized by a wardrobe full of athleisure, comfy sneakers and activewear accessories, these “Dad-like” shoes are the perfect addition to accompany an aesthetic driven by ease.
    • Rising in popularity through social media, the hashtag #newbalance530 has over 16.1MM views on TikTok.
  6. Air Jordans
    • Offered in a multitude of colorways, the Air Jordan continues to prove itself as one of the most popular sneakers on the market.
    • An extreme search volume trend, searches for Air Jordans are +28% to last year, with 570,665 average weekly searches

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