Beauty

From prep-school essentials to the return of festival makeup, these are the trends that emerged in July and are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come. Women In anticipation of the Gossip Girl reboot that premiered this month, women are searching for styles that would look at home […]

Juvia’s Place | Dior | Joah Beauty | Armani Beauty Lip cosmetics was one of the hardest-hit categories in 2020, but new CDC guidelines lifting the mask mandate have sparked triple-digit search volume growth for long wear lipstick. There are 3.7K average weekly searches for long wear lipstick. Searches are +1,135% to last year and […]

Whether it’s Olivia Rodrigo spouting high school drama in her hit album SOUR or Willow Smith calling out fake friends in her latest single, adolescent angst is back and bigger than ever. A celebration of non-conformity and anti-establishment views, punk is returning to the main stage in more ways than one as its eye-catching aesthetic […]

From beach-ready styles to the return of formalwear, these are the trends that emerged in June and are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come. Women Coconut Girl, the newest aesthetic to emerge on TikTok, is described as an evolution of Y2K fashion and the VSCO Girl. Embracing […]

Trending Themes translates macro cultural shifts into product-level insight in order to offer a deeper understanding of the movements that will impact current and emerging design, consumer, and retail trends. Maximalism is quickly becoming the trend of this summer and beyond. Read on to discover how it translates across market categories. Women After a year […]

Difficult to recycle oral care staples like floss, toothpaste, and toothbrushes are the latest to undergo an eco-conscious and Gen Z-friendly revamp. There are 11K average weekly searches for toothpaste tabs. Searches are +358% to last year and are growing at an accelerated rate. Social posts mentioning the tube-free tablets are +33% to last year, where […]

From colorful patterns to standout accessories, these are the trends that emerged in May and are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come. Women Colorful patterns and standout accessories bring maximalism to the modern consumer. Patterned pants (+4% to LY) from Gimaguas, Holiday The Label, and Hosbjerg have […]

Using our proprietary algorithm, we’ve identified themes and trends that are likely to grow over the next year. Read on for the trend stories that will shape 2022. Context Virtual Try-On Virtual try-on technology continues to evolve as COVID restrictions challenge the in-store experience. There are nearly 3K average weekly searches for virtual try-on, +125% […]

From glam accessories to shag mullets, these are the trends that emerged in April and are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come. Women As seen in several FW21 runway collections, a glam revival could be on the horizon. Women are experimenting with the trend by gradually introducing […]

From crafty essentials to virtual spring break apparel, these are the trends that emerged in March and are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come. Women Rooted in our desire for escape and connection, the craftcore movement that exploded during quarantine shows no signs of slowing down. Macrame, […]