Womenswear

The pandemic has steered us into uncharted territory, changing our present lives and future plans. During uncertain times, consumers gravitated towards familiarity and the comfort of childhood nostalgia. Found rummaging through their parents’ closets, sorting through racks of clothing at Goodwill, or splurging on a rare Depop find, Gen Z spent the last year rediscovering […]

As an industry, fashion is coming to terms with its racist past. In order to create lasting change and build a more equitable future, it must hire people with more diverse backgrounds and amplify the voices of those who are too often overlooked. Below is a list of 250+ Black-owned brands to buy from now, […]

From western glam to the return of going out attire, these are the trends that emerged in August and are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come. Women Women are elevating classic western styles with luxe fabrications and glam styling. Even Beyoncé is jumping on board–announcing her latest […]

Cottagecore is here to stay. After a sudden rise in popularity during quarantine last summer, the trend is getting a retro refresh. An extreme volume trend, there are 163K average weekly searches for the urban aesthetic, +152% to last year. Cottagecore staples like house dresses (+95% to LY) lay the foundation for 70s-inspired styles like […]

Denim is re-entering our wardrobes as cities open up and people return to a state of normalcy. Given the circumstances, retailers will have a hard time relying on 2020 sales data to understand denim trends for this fall and beyond. While classic black denim remains a high volume trend, colorful denim is experiencing rapid growth. […]

Zara | Farm Rio | Target | ASOS | Reformation | BCBGMAXAZRIA Now that lockdown has lifted, weddings are back and bigger than ever. A wave of upcoming celebrations has brides-to-be and guests in need of formal attire–searches for wedding gown and wedding guest dress are up +35% and +367% to last year, respectively. A […]

From prep-school essentials to the return of festival makeup, these are the trends that emerged in July and are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come. Women In anticipation of the Gossip Girl reboot that premiered this month, women are searching for styles that would look at home […]

More subtle than American-flag-emblazoned apparel, the Americana aesthetic—also known as the “Yeehaw Agenda”—brings Western flair to 4th of July style. There are 129K average weekly searches for Americana (+35% to LY), more than 2x that of 4th of July. Western-inspired trends exhibiting emerging behavior include belts (+20% to LY), tops (+15% to LY), cowboy boots (+37% to LY), and men’s cowboy hats […]

Whether it’s Olivia Rodrigo spouting high school drama in her hit album SOUR or Willow Smith calling out fake friends in her latest single, adolescent angst is back and bigger than ever. A celebration of non-conformity and anti-establishment views, punk is returning to the main stage in more ways than one as its eye-catching aesthetic […]

From beach-ready styles to the return of formalwear, these are the trends that emerged in June and are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come. Women Coconut Girl, the newest aesthetic to emerge on TikTok, is described as an evolution of Y2K fashion and the VSCO Girl. Embracing […]