From new TikTok-favorite trends to what's hot in hair, these are the February 2024 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come.

TikTok is the destination for all things trending, and we are seeing these social media trends grow to fruition in the market.Red kitten heelsare a safe bet trend up +213% to last year. Similarly, thebow dressis +149% to last year, leaning into the “we’re girls” trend. Theleather tote bagis going viral on TikTok shop with +35% social buzz. An up-and-coming street style favorite,micro shortsare +267% in social buzz with +95% market adoption.

Menswear is seeing more fashion-focused updates when it comes to clothing and accessories. For example, mens navy loafers are an emerging trend with +64% market adoption to last year. The mens leopard sweater is also gaining traction with searches up +21% to last year and expected to continue growth. Mens beaded bracelets, with 8k average weekly searches, are up +140% in market adoption while mens floral socks are emerging in the market, +14% to last year.

2024 is the year of chic hairstyles and must-try hair treatments. The Italian bob is ruling hair at the moment as a safe bet, up +145% to last year. The top bun is +98% to last year and making waves online thanks to Balletcore. Hair health is a growing concern for many and we are seeing bond building products (+139% to LY) and even honey hair treatments (+137% to LY) grow in the market.

The “because we’re girls” trend on TikTok is bringing girlish flair to the womens and childrenswear markets. Hair ribbon is a top trend with +260% social buzz as well as flower clips, +64% to last year. In jewelry, bow earrings are a consumer favorite with searches up +662% to last year. Charm necklaces (+107% to LY) are a top pick among all age groups, too.