Trends

New Balance | Adidas | Nike | Reebok Driven by 90‘s Nostalgia and Y2K trends, retro styles and silhouettes from the past are resurging to bring back old classics into our current day-to-day lives. New Balance Sneakers  As the Retro trend repopularizes, New Balance’s vintage appearance and classic silhouette make them a go-to for those […]

Fall semester of school is just around the corner, and we’ve collected data on the top back to school bags to get this school year. Puffy backpacks are a Fall favorite as searches are +61% to last year. As a peaking trend, +80% of products are full price in the last 30 days as students are […]

The resurgence of Y2K trends has impacted every aspect of the fashion and beauty industries–bringing back many trends thought long gone. This summer, social media and Gen Z consumers are transforming the brow game once again. Most notably, skinny brows are making a nostalgia-inducing comeback. A medium volume trend, there are 1.4k average weekly searches for skinny […]

The coastal grandma aesthetic is the perfect escape for this summer, characterized by effortlessly classic looks inspired by an ocean-side lifestyle. Capturing the attention of Gen Z, the trend is taking TikTok by storm. The hashtag #coastalgrandmother has nearly 95M views and #coastalgrandma has nearly 7M views on TikTok. A high volume trend, there are 2.8k […]

This summer’s hair accessories add a subtle statement for beach vacations and days by the pool. Flower claw clips, rhinestone bobby pins, comb headbands and mini hair clips are safe bets–likely to continue growing for another year. A low volume trend, searches for flower claw clips are +927% to last year. Market adoption for the […]

This spring’s dress trends offer a bit of romance for the warm months ahead. Babydoll mini dresses, bustier dresses, crochet maxi dresses, and square neck dresses are safe bets–likely to continue growing for another year. A low volume trend, searches for babydoll mini dresses are +197% to last year. Market adoption for the trend is […]

Our Q1 2022 TikTok Trends to Watch report offers a data-driven look at emerging TikTok trends and influencers in the fashion and beauty spaces. Download the full report here. FASHION Currently reigning supreme, corsets are an extreme search volume trend with 300K average weekly searches, +4% to last year. After two years of ditching bras […]

Set against the backdrop of the ongoing Russia-Ukraine war, Paris Fashion Week wrestled with the question of fashion’s relevancy at a time like this. Yet, like so many times before, the shows went on. Designers pushed the boundaries both technically and conceptually–Anrealage and Dior put forth futuristic collaborations, while Loewe and Dries Van Noten experimented with […]

Expect the unexpected. A lesson to be learned from designers in Milan this season as they focused on updating timeless staples with surreal silhouettes, textural fabrics, and handcrafted details. Adapting their offerings for the next generation, brands like Bottega Veneta, Prada, and Versace found ways to appeal to the modern consumer without losing their established identities. Download the full […]

In London, designers embraced the past and looked towards the future, channeling chaos into craftsmanship and darkness into beauty. In celebration of the female body and in recognition of Gen Z preferences, asymmetrical cut outs, bodycon silhouettes, and sheer fabrications emerged. Download the full report here. Youthful Discord Aware of the disconnect in the world around us, […]