COVID-19: What you need to know

COVID-19 has changed the way the world works. As social distancing and self-isolation set in, demand for home office essentials, DIY projects, and healing hand treatments surge in popularity. We explore the different ways retail companies are responding, what the quarantined consumer is searching for, and key category shifts you should be aware of.

This dashboard is based on latest shifts in search & e-commerce data. Graphs are indexed on a scale of 0 to 100 to show relativity between trends.

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Trending Topics

Food Trends Accelerated by COVID-19

Whipped Matcha+644.8%
Baking Yeast+457.6%
Smoothie Bowl+101.4%
Homemade Pizza+169.7%
Banana Bread +131.1%

Comfort in Apparel & Accessories

Tie Dye Sweatpants +1,624.8%
Tie Dye Sweatshirt +428.2%
Loungewear+274.3%
Lounge Shorts +267.5%
Tie Dye Socks+197.2%

Mental & Physical Health

Virtual Yoga+355.4%
Workout Bands+229.8%
Virtual Wellness+194.2%
Virtual Therapy+118.3%
Telemedicine+135.1%

Technology & Digital Connection

Virtual Happy Hour+5,470.7%
Zoom.us +2,006.3
Virtual Book Club +696.3%
Virtual Museum Tour+693.8%
Virtual Dating+267.2%

Shifting Trends

Post-COVID Planning

  • Loungewear
  • Workwear
  • Activewear

Comfort Basics

  • Search Interest
  • Available Product

Materials On The Rise

  • Search Interest
  • Available Product
% Change in Searches over the last 3 months

Tie Dye Joggers
+3,450.7%

Dinner Scrunchie
+407.3%

Baby Ribbed Onesie
+486.7%

Girls Tie Dye Swimsuit
+503.8%

Bleach Dye Hoodie
+654.9%

Butterfly Print T-Shirt
+539.2%

Raffia Wedges
-206.3%

Organza Top
-310.4%

Satin Shorts
-183.3%

Patterned Clutch
-119.2%

Puff Sleeve
-120.8%

Girls Polka Dot Shirt
-77.1%

Beauty at Home

  • Skincare
  • Make-up
  • Haircare
  • Nails

Nail Focus

  • Search Interest
  • Available Product

Cosmetics Categories

  • Search Interest
  • Available Product
% Change in Searches over the last 3 months

Maskne
+2,359.1%

Makeup Brush Challenge
+5,924.8%

Hair Clippers
+899.5%

Floating Eyeliner
+774.5%

Fox Eyes
+238.2%

Beard Growth Kit
+155.2%

Holographic Nails
-26.0%

Long Lasting Lipstick
-16.3%

Neon Makeup
-35.0%

Glossy Eyelids
-22.3%

Smokey Eye Makeup
-31.2%

Half Updo
-31.4%

Health & Wellness

  • Virtual Workout
  • Virtual Therapy
  • Virtual Happy Hour

Trending Sanitation + Safety

  • Antibac Wipes
  • Personal Air Purifier
  • Hand Sanitizer Spray

Spirituality During COVID-19

  • Astrology
  • Prayer
  • Spirituality
% Change in Searches over the last 3 months

Pillow Mist
+114.2%

Antibacterial Spray
+46.8%

Alternative Flour
+189.3%

Home Gym Equipment
+285.0%

Paint By Number Kit
+198.6%

Turmeric Juice
+61.6%

Cross Stitch Kit
+158.3%

Tie Dye Kit
+618.2%

Wellness Retreat
-63.8%

Sober Living
-15.5%

Cryotherapy
-33.4%

Grain Bowl
-52.6%

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Data is supported by Trendalytics Lab. Let us know if you’d like to learn more about how others in your industry are using Trendalytics data.