Using our proprietary algorithm, we�ve identified themes and trends that are likely to grow over the next year. Read on for the trend stories that will shape 2022.

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Virtual Try-On

Virtual try-on technology continues to evolve as COVID restrictions challenge the in-store experience. There are nearly 3K average weekly searches for virtual try-on, +125% to LY. Social buzz is +110% to LY.

Game On

The global esports market is estimated to be worth $17B, growing at $44% YoY. The beauty industry plans to take advantage of gaming integrations and multisensory experiences.

High-Tech Beauty

The tech market is growing exponentially, with the global artificial intelligence market alone set to reach $77.8 billion in the next five years.

The Look

@kseniakisavna | Erdem | @nails_and_soul

Brand To Watch

Opulus Beauty Labs

Founded by Dr. Robb Akridge, a scientist by trade and one of the founders of Clarisonic, OPULUS Beauty Labsis ELLE�s Future of Beauty Award Winner. The brand�s patent-pending thermal blending process transforms double-layered capsules, which have vitamins on the outside and suspended ingredients on the inside, into a freshly activated formula. The Opoule Treatments offer peak potency and personalization.

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Y2K Resurgence

The early aughts are making a comeback. There are 141K average weekly searches for Y2K, +5% to LY. Driven by social media, Y2K posts are +20% to LY.

Non-Discriminatory Care

The healthcare industry is getting an inclusive reboot. Folx, a digital healthcare platform created for LGBTQIA+ patients, is one company aiming to fill the large hole in healthcare that overlooks queer and transgender identities.

Anti-Aspirational

According to a recent report from Nosto, 74% of consumers would choose a brand that incorporates customer reviews on their page. More than half of them would rather see natural images that were not edited in Photoshop.

The Look

Thebe Magugu | @laurenladnier | Colourpop

Brand To Watch

Colourpop x Lizzie McGuire

Launched last month, a collaboration between Colourpop Cosmetics and Disney�s Lizzie McGuire took us on a trip down memory lane. The now sold-out eight-piece collection included an eyeshadow palette, two lip gloss duos, a lip scrub, two multi-use glitter pastes, and two powder blushes�all themed around Hillary Duff�s tween TV character and full of beauty-centric nostalgia.

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Less Is More

According to a survey by Premise, 66% of women admit to wearing less makeup than before the pandemic outbreak, while only 16% of women started wearing even more makeup amidst the pandemic.

Artisanal CBD

Pew Research found that 60% of US adults now support legalized recreational and medical use and an additional 31% back medical marijuana. Last year, Quartz reported that we were in the midst of a �quarantine-fueled edibles boom,� with the edibles category growing by 10.6% in states where marijuana is legalized.

Edible Beauty

Ingestibles (+106% to LY) and supplements (+44% to LY) formulated with mood- and beauty-boosting benefits are on the rise. A peaking trend, there are 8.5K average weekly searches for gummy vitamins, +4% to LY.

The Look

West Barn Co. | Chillhouse | ROEN Beauty

Brand To Watch

State of Kind

Launching with a single product, State of Kind epitomizes the skinimalist approach to skincare. Kindle Restore is a natural and vegan formulated sleep concentrate that contains CBD, rosehip seed oil, blue tansy, and bakuchiol oil and can be applied as a mask or as an eye cream. As a brand focused on multipurpose skincare staples, State of Kind encourages consumers to be kind to their skin by avoiding excess.

If you�re interested in the 2022 Beauty Forecast report or want to learn more about trends that are growing � and dying, please contact hello@trendalytics.co