Trendalytics analysis found that year-on-year Google searches for Labubu soared by 9,800 percent in June.

Clean fragrance brand Skylar rolled out a Scent-Screen SPF 30 mist in April inspired by beachside boardwalk signatures, such as cotton candy, marking the brand’s first SPF/perfume hybrid.

According to data from the trend forecasting platform Trendalytics, searches for the term “polka dot” skyrocketed by 260 percent in January of this year compared to 2024, while queries for “polka dot dresses” specifically rose by 52 percent.

Between track pants and flared yoga pants, there has not been a singular style to replace leggings as the everyday essential.

Despite the summer heat, average weekly TikTok posts featuring parkas rose 188% between June 1 and July 1, compared with the previous month, with views up 121%, according to market intelligence company Trendalytics.

In sun care, shoppers have historically been slower to apply the same approach, yet recent data from Trendalytics reveals that year-on-year searches for ‘reef safe SPF’ have risen by 86% since 2024, reflecting an increasing interest from consumers for eco-friendly formulations.

Skin-tight white capris with oversized black polka dots by Barcelona-based brand Paloma Wool were the main event of the ensemble. According to data from platform Trendalytics, shopping searches for 'polka dot' items jumped 260% in January of this year compared to 2024.

In sun care, shoppers have historically been slower to apply the same approach, yet recent data from Trendalytics reveals that year-on-year searches for ‘reef safe SPF’ have risen by 86% since 2024, reflecting an increasing interest from consumers for eco-friendly formulations.

Yet of the more than 100 micro-trends tracked by market-intelligence company Trendalytics across social media, online search and e-commerce, 60% are declining while only 20% are gaining traction.

According to trend forecasting platform Trendalytics, global searches for "toe-ring sandals" have surged by 149% year on year.

As per the trend forecasting platform Trendalytics, average weekly TikTok posts featuring shoe charms have spiked by 217 percent, proving the trend isn’t exclusive to the runways.

Some experts remain hesitant to shrink ingredients sourcing and the supply chain at large to one region for all brands globally. While it may offer some relief from the buoyant tariffs being rolled out on the global stage, total reshoring can be unfeasible economically and operationally, market to market.