According to Trendalytics views of TikToks about vintage coats have increased 243% over the past year, and Google searches for “vintage fur coats” have gone up 688% since January 2023.

Among the greatest challenges fashion businesses face today is convincing increasingly discerning and discount-driven shoppers that their products are worth the buy — at full price.

According to the trend forecasting giant Trendalytics, 2025 will promise a merge of bohemia and coquettishness in the realm of fashion.

In the third article in a series, experts at Trendalytics offer expertise on what's happening now and where things are going.

Trendalytics weighs in on how the industry could be affected by a TikTok ban.

Microtrends have become “meme-like abstractions,” said Michael Appler, communications director at analytics firm Trendalytics.

Consumers are doubling down on more affordable luxuries as a way to stay connected to brands as prices rise. But is their investment enough to bolster a company’s bottom line?

In November, social-analytics platform Trendalytics reported that the number of TikTok posts about Kapital increased 400 percent over the past year

Collaborations no longer easily thrill consumers with their novelty alone, but can still be an effective way to grab attention and reach new shoppers.

Currently, ‘leopard jeans’ has acquired 43 million views on TikTok and hit its peak in September when fall receipts hit the stores.

It’s still facing an uphill march, though. Retail analytics firm Trendalytics said Google searches for HeyDude have continued to trend downward since 2022.

Recognizing these advancements, trend forecasting and market intelligence firm Trendalytics is leveraging AI to help retailers make profitable, data-driven decisions.