Intimates + Sleepwear Trends: Curve New York 2025 Recap

This season, our Fashion + Beauty Director attended Curve New York��a trade show that features the best in brands for intimates and sleepwear. She gave a keynote for the respective buyers and designers on what to expect in the market for 2025 and 2026 to equip them with the need-to-know trends when walking the floor at the trade show. If you couldn�t make it yourself but still want to delve into the insights, we�ve aggregated her findings for you below. Plus, you can catch the trade show in other cities like Los Angeles, Paris, and Montreal. 

AESTHETIC

The focus on girlhood has grown-up��previously, bows and rosettes were key market drivers that offered a sense of femininity and whimsy. Now, we�re seeing this aesthetic evolve in a regal manner with an introduction of a vintage undertone. For example, he cutesy bows are now romantic ties. While a staple in the intimates market, lace has entered a new era with creative use-cases, unique motifs in appliqu�s, and contrast colorations. 

COLOR

When it comes to color, this is the key driver in storytelling for the category. We�re moving on from baby pinks and icy blues to an increase in saturation��think of robin�s egg blue as a key color. Plus, jewel tones are garnering focus: sapphire, ruby red, jade, and magenta. After the past two years of warm-tones being the market leaders, it�s now time for cool tones to have their moment in the spotlight.

KEY ITEMS

Consumers are looking to invest in items that aren�t just for the bedroom but can be worn in other parts of their day-to-day life, too. Longline bras, corsets, and bodysuits should be key drivers in your assortment�and don�t forget to use your marketing vehicles to showcase how they can be styled. Plus, with the romanization of small moments at home, consumers are looking to upgrade their loungewear (ex: what she�s wearing in-between the time coming home from work and before changing into her pajamas) as well as sleepwear. Gone are the days of just sleeping in a baggy tee�thanks to capturing daily lives online and encouragement to take your self-care (which includes what you wear) into consideration.

DRIVING DETAILS

Most importantly, lace appliqu�s are the perfect medium to showcase a personal touch��we�ve seen this grow through varieties of flowers, whimsical motifs, and types of lace that lets a consumer choose a piece that feels aligned with her personality. Even if the silhouette itself is nothing groundbreaking, the emotion showing through the detail certainly is. Complementing texture with micro-pleats on slips and embroidery is a perfect way to spice up best-selling silhouettes with texture, too. Utilizing contrast mesh and trim is a great way to introduce color to the consumer who�s weary of color and typically sticks with neutrals-�yet, this is the perfect way to have fun and mix best-selling + trending shades. Lastly, as ready-to-wear silhouettes continue to showcase asymmetricality, be sure to consider the multi-use aspects of your pieces��can the straps re-hook for a one-shoulder top? Is it an item that�s functional but still looks beautiful under a mesh garment?

To learn more about trends that are growing � and dying, please contact hello@trendalytics.co.