Just the Data: Platform Flip Flops

• Difficult to recycle oral care staples like floss, toothpaste, and toothbrushes are the latest to undergo an eco-conscious and Gen Z-friendly revamp.
• There are 11K average weekly searches for toothpaste tabs. Searches are +358% to last year and are growing at an accelerated rate.
• Social posts mentioning the tube-free tablets are +33% to last year, where products from by Humankind and CO. by Colgate garner the most buzz.
• Toothpaste tabs are an emerging trend to watch, meaning it�s exhibiting emerging behavior and likely to grow in the next few months.
• TL Forecast: This trend is expected to continue growing over the next year with 70% confidence.

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