Just the Data: Long-Wear Lipstick | Trendalytics

• Lip cosmetics was one of the hardest-hit categories in 2020, but new CDC guidelines lifting the mask mandate have sparked triple-digit search volume growth for long wear lipstick.
• There are 3.7K average weekly searches for long wear lipstick. Searches are +1,135% to last year and are growing at an accelerated rate.
• Social posts mentioning long wear lipstick are +200% to last year.
• The most sought-after shades include plum (+300% to LY), magenta (+208% to LY), and nude (+128% to LY), while frosted (+163% to LY) and metallic (+116% to LY) finishes offer nostalgia-inducing shine.
• TL Forecast: This trend is expected to continue growing over the next year with 70% confidence.

Consumer Insights Driving Category Growth

As beauty consumers return to social events, travel, and in-person experiences, demand for long-lasting cosmetic products continues to accelerate. Products that offer extended wear, transfer resistance, and minimal touch-ups are gaining significant traction across the market.

Consumer insights show that shoppers are increasingly prioritizing convenience-driven beauty routines. Long-wear lipstick aligns with this shift by delivering durability without sacrificing comfort, making it one of the fastest-growing categories within color cosmetics.

Searches for transfer-proof lipstick are up +142% to LY, while social engagement surrounding all-day wear makeup continues to increase across digital platforms.

Color Trends Shaping Future Demand

Color continues to play a critical role in beauty trend forecasting. While classic nude shades remain a consumer favorite, bolder color stories are experiencing notable growth.

Berry lipstick searches are up +156% to LY, reflecting growing interest in rich, expressive color palettes. Meanwhile, mocha lipstick is up +121% to LY, highlighting continued consumer demand for versatile neutral tones.

The resurgence of frosted and metallic finishes also reflects the broader influence of nostalgic beauty trends. These finishes are generating increased engagement across social media as consumers experiment with updated interpretations of past beauty aesthetics.

Market Intelligence Highlights Emerging Opportunities

Beauty brands are responding to increased demand by expanding product assortments and investing in innovative formulations. New launches are emphasizing hydration, comfort, transfer resistance, and long-lasting performance to meet evolving consumer expectations.

Market intelligence signals continued momentum for performance-driven beauty products, particularly among younger consumers influenced by social media trends and creator recommendations.

For brands monitoring emerging trends, long-wear lipstick represents a strong opportunity to capitalize on shifting consumer behavior and growing interest in high-performance beauty solutions.

Trend Forecast

Trendalytics beauty trend forecasting data suggests continued growth for long-wear lipstick over the coming year as consumers seek products that combine longevity, comfort, and color impact.

TL Forecast: This trend is expected to continue growing over the next year with 70% confidence.

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FAQs

Why is long-wear lipstick trending again?
Long-wear lipstick is trending due to growing consumer demand for high-performance beauty products that offer durability, comfort, and minimal touch-ups throughout the day.

Which long-wear lipstick shades are growing the fastest?
According to Trendalytics data, plum, magenta, and nude shades are among the fastest-growing long-wear lipstick colors, while frosted and metallic finishes are also gaining momentum.

How do consumer insights help beauty brands identify lipstick trends?
Consumer insights help beauty brands track search behavior, social engagement, and purchasing patterns to identify emerging beauty trends and forecast future demand.

What role does beauty trend forecasting play in product development?
Beauty trend forecasting helps brands understand consumer behavior trends, identify growth opportunities, and develop products that align with future market demand.

How does Trendalytics help brands track emerging beauty trends?
Trendalytics combines consumer insights, market intelligence, trend forecasting, and real-time data analysis to help brands monitor emerging beauty trends and make data-driven decisions.

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