Just the Data: Cottagecore 2.2

The past year spent at home has brought new life to the home market as many reworked their living spaces to better accommodate life in lockdown. Comscore e-Commerce research indicated that online spending in the furniture, appliances, and equipment categories shot up to over $12 billion in Q2 2020, making it the highest quarter ever, a nearly 50% increase compared to Q1 2020.

As it forced us to spend more time at home, the pandemic also heightened our awareness of systemic issues like climate change. A survey conducted by BCG reported that 70% of participants were more aware that human activity threatens the climate now than before COVID-19. Furthermore, the pandemic is changing how and what we consume as our behaviors shift to align with our ethics. Featured in BBC News, a 2020 global survey showed that 60% of participants reported making more environmentally friendly or sustainable purchases since the start of the pandemic and that 9 out of 10 of that percentage said they were likely to continue doing so. Keywords like sustainable (+16% to LY) and circular economy (+17% to LY) are currently experiencing accelerated growth.

Proving that style doesn�t have to hurt the planet, many brands are focusing on the intersection between home decor and sustainability. One such brand, The Joinery, emphasizes quality over quantity. The Portland-based company�s small but mighty following makes it the top brand to watch based on Instagram engagement. From bath decor to bedding to kitchenware, brands like Goodee and Our Place also offer a range of eco-friendly options. Read on to discover the top ten sustainable home brands engaging the conscious-minded consumer.

1. The Joinery

IG: @THEJOINERY

Using primarily locally sourced wood from Oregon and Washington, The Joinery creates handcrafted furniture from sustainable forest resources.  In an effort to go green, the Portland-based brand also embraces solar and wind energy, and uses biodiesel to fuel its delivery trucks. Additionally, the facilities have high-efficiency lighting and reuse or recycle scrap lumber.

2. Goodee

IG: @GOODEEWORLD

This ethical design shop is an online marketplace that features a wide variety of sustainable brands, ranging from furniture to lifestyle to baby products. Embodying their motto of being givers, Goodee is part of the 1% for the planet movement. They are committed to donating 1% of annual sales to environmental causes, regardless of whether or not the company was profitable that year. 

3. Our Place

IG: @OURPLACE

This Los Angeles-based kitchenware startup uses plastic-free, fully recyclable packaging made from recycled materials. The brand�s famous Always Pan, made partially of recycled materials, is an 8-in-1 pan designed to do it all�fry, boil, saut�, and more�which cuts down on the need to purchase multiple products. Additionally, Our Place�s factory workers are paid above living wages, and the facilities are audited by third-party organizations.

If you�re interested in the full report and want to learn more about trends that are growing � and dying, please contact hello@trendalytics.co.