Unitards: From Runway to Street | Trendalytics

• Combining comfort with convenience, this daring trend has captured the attention of legging-loving consumers who can now shop for one activewear piece instead of two.
• A high volume trend, there are 20.8K average weekly searches for unitards, +87% to last year.
• Unitards have an average engagement rating�social buzz is +55% to last year.
• Most saturated in the fast fashion, products in the market +14% in the last 30 days.
• Other activewear trends exhibiting emerging behavior include long line sports bras (+46% to LY), athleisure sets (+34% to LY), and hybrid shorts (+31% to LY). A safe bet, flared leggings (+102% to LY) have been growing for a year and are expected to continue to grow for another year.
• Girlfriend Collective (pictured above) offers both short length and full length unitards with low backs and built-in bras for pilates, hikes, and everything in between.

Activewear Trends Continue to Evolve

Consumers continue to prioritize versatile activewear pieces that can transition seamlessly between workouts and everyday wear. As athleisure remains a dominant category, products that combine comfort, functionality, and style are generating strong consumer interest.

Searches for matching activewear sets are up +41% to LY, while performance jumpsuits are up +38% to LY, highlighting growing demand for all-in-one activewear solutions.

The Rise of One-Piece Activewear

Unitards are gaining momentum as consumers look for simplified wardrobe solutions that combine fashion and function. The one-piece silhouette offers an effortless alternative to traditional workout combinations, making it popular across fitness, lifestyle, and everyday dressing categories.

The growing interest in versatile activewear trends reflects a larger shift toward pieces that can move between workouts, errands, and casual settings. Brands are responding by introducing updated designs featuring built-in support, performance fabrics, and flexible silhouettes.

Consumer Demand for Functional Fashion

The rise of unitards reflects a broader shift toward convenience-driven apparel. Consumers are increasingly seeking wardrobe staples that simplify styling without sacrificing performance.

Interest in low-impact workout apparel is up +29% to LY, while engagement surrounding pilates outfits is up +63% to LY, fueled by growing participation in wellness-focused activities and fitness communities.

Social Media Driving Activewear Adoption

Social platforms continue to accelerate the growth of emerging activewear trends. Key factors contributing to unitard popularity include:

• Styling videos showcasing versatile activewear looks
• Fitness creators incorporating unitards into workout content
• Wellness communities promoting comfort-focused apparel
• Everyday outfit inspiration featuring athleisure styling
• Growing visibility across TikTok, Instagram, and Pinterest

Consumer engagement around athleisure trends and performance apparel continues to rise as shoppers discover new ways to incorporate activewear into their daily wardrobes. This increased digital visibility is helping brands identify:

• Emerging activewear trends
• Shifting consumer preferences
• New product opportunities
• Growing demand for multifunctional apparel
• Valuable consumer insights through trend forecasting data

This ongoing social media influence continues to support the growth of unitards and other high-performing activewear categories.

Market Intelligence Signals Continued Growth

Fashion trend forecasting data indicates that activewear innovation remains a key growth area across both retail and direct-to-consumer markets. Brands are responding with new silhouettes, supportive fabric technologies, and performance-focused designs that align with changing consumer preferences.

Consumer behavior trends suggest that multifunctional apparel categories will continue gaining traction as shoppers prioritize flexibility, comfort, and value.

Girlfriend Collective (pictured above) offers both short-length and full-length unitards with low backs and built-in bras for pilates, hikes, and everything in between.

TL Forecast: Unitards are expected to continue growing over the next year with 70% confidence.

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FAQs

What are unitards and why are they trending?
Unitards are one-piece activewear garments that combine comfort, convenience, and versatility. They are trending as consumers seek streamlined workout apparel and multifunctional fashion pieces.

How popular are unitards right now?
Unitards generate approximately 20.8K average weekly searches and continue to show strong year-over-year growth, making them one of the fastest-growing activewear trends.

Which activewear trends are growing alongside unitards?
Long line sports bras, athleisure sets, hybrid shorts, and flared leggings are among the activewear trends showing strong growth and consumer interest.

How do consumer behavior trends influence activewear forecasting?
Consumer behavior trends help brands understand shifting preferences, identify emerging opportunities, and develop products that align with future market demand.

How does Trendalytics help brands track activewear trends?
Trendalytics combines fashion trend forecasting, consumer insights, market intelligence, and real-time trend data to help brands identify emerging activewear opportunities and make data-driven decisions.