Across the internet, interest in cowboy hats is high, according to the trend-forecasting platform Trendalytics. On TikTok, #cowboyhat has over 2.4 billion views. Stetson “stands out as a key driver of the movement, ” said Trendalytics chief executive Cate Khan.

Insecurity about the region is nothing new, and was canonised two decades ago by Nora Ephron, but the Zoom era has renewed anxieties. “Tech neck”, a term which describes muscular tension or horizontal wrinkles from poor posture when using devices, recently hit an all-time search traffic peak according to Trendalytics.

What drives more views than Netflix’s top movie of all time, KPop Demon Hunters? Social media posts about Korean beauty products, which this year made stars like Florence Pugh, Doechii and Selena Gomez devotees. According to Trendalytics, the term “skin flooding” (the practice of layering skin care products) is up 858 percent in searches from last year.

Google searches for Vans are up 55% over the past three months, compared with the year earlier, according to Trendalytics. Social media buzz increased 111% over the 30 days through the first week of October, in contrast to that of Converse, which is down 42%, according to the company, which tracks consumer trends.

On Instagram, the hashtag #shoecharms has amassed thousands of inspo-pics, from beaded bows on adidas Gazelles, metallic hardware dangling from laces and DIY embellishments galore. According to trend platform Trendalytics, TikTok posts mentioning “shoe charms” have surged 217% since spring, a clear sign that the microtrend is on the brink of full-blown domination.

Since colorful trees are right around the corner, WWW tapped Becker to highlight seven of the biggest fall fashion trends to keep in mind when planning out your autumnal wardrobe. From sports-inspired styles to unexpected animal prints, there’s so much fashion goodness to uncover ahead.

Men’s accessories trends this summer were relatively staid. Searches for black onyx jewelry increased 349 percent compared to last year. Searches for metal sunglasses (up 142 percent) and genuine leather sneakers (up 340 percent) signaled a return to classic staples.

Online, Google searches for “cosmetic acupuncture” have increased by 248 percent in the last two years. As of January, the average number of views for notox-related content on TikTok had increased 223 percent in the last year, according to the trend forecasting agency Trendalytics.

Earlier eras have also found their way into designers’ fall 2025 collections. There’s so much innovation happening within suiting. Designers are also leaning into neon, in-your-face hues, beloved by Madonna during the decade.

Consumers, driven by the dual desire for emotional comfort and expressive individuality during challenging times, find resonance in Labubus’ unique blend of innocence, irreverence, and charm. Trendalytics analysis found that year-on-year Google searches for Labubu soared by 9,800 percent in June.

Clean fragrance brand Skylar rolled out a Scent-Screen SPF 30 mist in April inspired by beachside boardwalk signatures, such as cotton candy, marking the brand’s first SPF/perfume hybrid. Trendalytics shows the launch drove a 566 percent increase in engagement to the brand’s Instagram profile in the days following.

According to data from the trend forecasting platform Trendalytics, searches for the term “polka dot” skyrocketed by 260 percent in January of this year compared to 2024, while queries for “polka dot dresses” specifically rose by 52 percent.