Accessories

Fall semester of school is just around the corner, and we’ve collected data on the top back to school bags to get this school year. Puffy backpacks are a Fall favorite as searches are +61% to last year. As a peaking trend, +80% of products are full price in the last 30 days as students are […]

While social media has made it feel like everyone is in Europe right now, we’ve pulled together our top brands to watch that are inspired by the #EuropeanSummer aesthetic. 1. Ciao Lucia IG: @CIAO_LUCIA Ciao Lucia is an LA based brand with European influence that embodies classic silhouettes and timeless details. They are most known […]

The coastal grandma aesthetic is the perfect escape for this summer, characterized by effortlessly classic looks inspired by an ocean-side lifestyle. Capturing the attention of Gen Z, the trend is taking TikTok by storm. The hashtag #coastalgrandmother has nearly 95M views and #coastalgrandma has nearly 7M views on TikTok. A high volume trend, there are 2.8k […]

This summer’s hair accessories add a subtle statement for beach vacations and days by the pool. Flower claw clips, rhinestone bobby pins, comb headbands and mini hair clips are safe bets–likely to continue growing for another year. A low volume trend, searches for flower claw clips are +927% to last year. Market adoption for the […]

Larger than life accessories like orb rings turn an everyday outfit into a memorable moment. Parting ways with dainty rings and welcoming in chunky, statement-making orb rings, consumers are embracing the more is more aesthetic all the way from their fingers to their toes. A medium volume trend, there are 1.3K average weekly searches for orb rings, +169% […]

Preview our Top 100 Trend Report and discover what’s to come in 2022. Download the full report here. Women’s Fashion 2022 is all about confidence as skin-baring styles and elements of nostalgia take precedence. Women are looking to discover their unique sense of style and searching for a wardrobe that speaks to it. 1. Overexposed: Less […]

Balaclavas are nothing new–having originated in Ukraine in the 1800s–but are now garnering mass attention as craftcore, winter weather, and the desire for protection intersect to create the perfect storm for the rise of Gen Z’s new favorite accessory. An extremely high volume trend, there are 201K average weekly searches for balaclavas, +44% to last year. Balaclavas […]

Over the past year, we navigated new trends and new challenges. Here’s what was trending in 2021: AESTHETICS DARK ACADEMIA An aesthetic with over 1.8B views on TikTok, Dark Academia is a gothic interpretation of 20th century New England boarding school attire. Popularized by shows like Gossip Girl and Elite, the aesthetic is at once […]

The Spring/Summer 2022 runway season has commenced, bringing practical inspiration for the modern consumer, but the question still remains: What will women (and men) really want to wear next year when offices reopen?  The guidelines for traditional workwear were already evolving pre-pandemic, with fewer restrictions on what is deemed office-appropriate. After a year-plus of elastic […]

The pandemic has steered us into uncharted territory, changing our present lives and future plans. During uncertain times, consumers gravitated towards familiarity and the comfort of childhood nostalgia. Found rummaging through their parents’ closets, sorting through racks of clothing at Goodwill, or splurging on a rare Depop find, Gen Z spent the last year rediscovering […]