Beauty

From statement-making dresses to normcore sweaters, these are the January 2022 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come. Women With social gatherings few and far between, it’s important to make the most of them. Women are rediscovering the joy of dressing with bold patterns […]

Preview our Top 100 Trend Report and discover what’s to come in 2022. Download the full report here. Women’s Fashion 2022 is all about confidence as skin-baring styles and elements of nostalgia take precedence. Women are looking to discover their unique sense of style and searching for a wardrobe that speaks to it. 1. Overexposed: Less […]

Over the past year, we navigated new trends and new challenges. Here’s what was trending in 2021: AESTHETICS DARK ACADEMIA An aesthetic with over 1.8B views on TikTok, Dark Academia is a gothic interpretation of 20th century New England boarding school attire. Popularized by shows like Gossip Girl and Elite, the aesthetic is at once […]

From 60s styles to festive holiday attire, these are the December 2021 top trends that are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come. Women Inspiration from the 60s is permeating the fashion industry as key styles from the era re-emerge–think mini skirts, shift dresses, and knee high boots. […]

Nail art is quickly becoming an outfit staple as it-girls and influencers embrace the accessible and statement-making trend. An extension of the popular Y2K and 70s psychedelic fashion trends, swirl nails, in particular, are gaining popularity, making their way from Pinterest boards and IG feeds to nail salons across the nation. A TikTok trend with […]

From cabincore to 90s-inspired accessories, these are the November 2021 top trends that are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come. Women Cabincore is the cold weather alternative to cottagecore–and already has over 31M views on TikTok. Embracing the rustic and cozy atmosphere that comes with sitting fireside and drinking hot chocolate, […]

From Parisian-inspired sweaters to preppy staples, these are the October 2021 Top Trends that are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come. Women As the seasons change, women are finding beauty in simplicity and classic French girl style is leading the way. Croissant bags (+243% to LY), pointelle […]

From glam to gorpcore, these are the trends that emerged in September and are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come. Women Women are stepping out in eye-catching attire that asks to be admired. Sequin trousers (+82% to LY) and shiny tops (+9% to LY) are emerging trends […]

As lockdown lifts, consumers are re-emerging with a new set of priorities, including inclusivity, sustainability, and safety, and expect brands to follow their lead. According to a recent study by McKinsey, three-quarters of Americans changed their shopping behavior since COVID-19 began. As consumers shift their shopping habits to reflect their values, brands must adapt their […]

Consumers are beginning to travel again, and they’re searching for toiletry organizers and travel-size products to accompany them on their next trip. There are 220K average weekly searches for travel trends, +24% to last year (+17% since April 2021). A high volume trend, there are 8.5K average weekly searches for travel makeup bags, +64% to […]