Beauty

The resurgence of Y2K trends has impacted every aspect of the fashion and beauty industries–bringing back many trends thought long gone. This summer, social media and Gen Z consumers are transforming the brow game once again. Most notably, skinny brows are making a nostalgia-inducing comeback. A medium volume trend, there are 1.4k average weekly searches for skinny […]

From ocean-side aesthetics to new age athletic wear, these are the June 2022 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come. Women Characterized by ocean-side aesthetics and a classic wardrobe inspired by your grandma’s closet, coastal grandmother has taken TikTok by storm. With over 94M […]

Using our proprietary algorithm, we’ve identified themes and trends that are likely to grow over the next year. Read on for our holiday 2023 forecast. Download the full report here. Cultural Context WEIRD GIRL AESTHETIC A new anti-fashion, normcore meets craftcore aesthetic is being coined the “weird girl aesthetic.” Bella Hadid’s street style offers an […]

With over 11 billion views for the hashtag #TikTokMadeMeBuyIt, it’s clear that TikTok drives sales. Just one short video can help a product sell out time and time again, and brands are doing their best to achieve TikTok virality. While not all succeed, there are a handful of beauty brands that have found unparalleled success […]

From a cottagecore resurgence to curl-focused haircare, these are the May 2022 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come. Women With summer on its way, the cottagecore aesthetic continues to evolve. Elevated pastoral styles build upon the aesthetic’s small-town signatures. Smocking tops (+73% to […]

Using our proprietary algorithm, we’ve identified themes and trends that are likely to grow over the next year. Read on for our 2023 beauty forecast. Download the full report here. Cultural Context #CLEANLOOK Characterized by hydrated skin, slicked back hair, and minimal makeup, #CleanLook is taking over TikTok. The hashtag has over 93M views on […]

Our Q1 2022 TikTok Trends to Watch report offers a data-driven look at emerging TikTok trends and influencers in the fashion and beauty spaces. Download the full report here. FASHION Currently reigning supreme, corsets are an extreme search volume trend with 300K average weekly searches, +4% to last year. After two years of ditching bras […]

From romantic attire to French-inspired beauty staples, these are the April 2022 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come. Women The thought of far off lands has women searching for a romantic wardrobe to match. Inspired by Mirror Palais’ recent, widely shared collection, women […]

From luxe loungewear to transitional outerwear, these are the March 2022 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come. Women For many of us, “What should I wear?” is a question quickly followed by a browse through Matilda Djerf ’s social feed. Known for her […]

In honor of Black History Month and with a renewed interest in beauty brought on by the pandemic, consumers are searching for ways to expand their makeup, skincare, and haircare collections–favoring brands that address unmet needs and offer often overlooked perspectives. Beauty should be an exploration of individuality and cater to a wide range of […]