Womenswear

From ocean-side aesthetics to new age athletic wear, these are the June 2022 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come. Women Characterized by ocean-side aesthetics and a classic wardrobe inspired by your grandma’s closet, coastal grandmother has taken TikTok by storm. With over 94M […]

The coastal grandma aesthetic is the perfect escape for this summer, characterized by effortlessly classic looks inspired by an ocean-side lifestyle. Capturing the attention of Gen Z, the trend is taking TikTok by storm. The hashtag #coastalgrandmother has nearly 95M views and #coastalgrandma has nearly 7M views on TikTok. A high volume trend, there are 2.8k […]

Using our proprietary algorithm, we’ve identified themes and trends that are likely to grow over the next year. Read on for our holiday 2023 forecast. Download the full report here. Cultural Context WEIRD GIRL AESTHETIC A new anti-fashion, normcore meets craftcore aesthetic is being coined the “weird girl aesthetic.” Bella Hadid’s street style offers an […]

This summer’s hair accessories add a subtle statement for beach vacations and days by the pool. Flower claw clips, rhinestone bobby pins, comb headbands and mini hair clips are safe bets–likely to continue growing for another year. A low volume trend, searches for flower claw clips are +927% to last year. Market adoption for the […]

From a cottagecore resurgence to curl-focused haircare, these are the May 2022 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come. Women With summer on its way, the cottagecore aesthetic continues to evolve. Elevated pastoral styles build upon the aesthetic’s small-town signatures. Smocking tops (+73% to […]

This spring’s dress trends offer a bit of romance for the warm months ahead. Babydoll mini dresses, bustier dresses, crochet maxi dresses, and square neck dresses are safe bets–likely to continue growing for another year. A low volume trend, searches for babydoll mini dresses are +197% to last year. Market adoption for the trend is […]

Our Q1 2022 TikTok Trends to Watch report offers a data-driven look at emerging TikTok trends and influencers in the fashion and beauty spaces. Download the full report here. FASHION Currently reigning supreme, corsets are an extreme search volume trend with 300K average weekly searches, +4% to last year. After two years of ditching bras […]

From romantic attire to French-inspired beauty staples, these are the April 2022 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come. Women The thought of far off lands has women searching for a romantic wardrobe to match. Inspired by Mirror Palais’ recent, widely shared collection, women […]

Set against the backdrop of the ongoing Russia-Ukraine war, Paris Fashion Week wrestled with the question of fashion’s relevancy at a time like this. Yet, like so many times before, the shows went on. Designers pushed the boundaries both technically and conceptually–Anrealage and Dior put forth futuristic collaborations, while Loewe and Dries Van Noten experimented with […]

From luxe loungewear to transitional outerwear, these are the March 2022 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come. Women For many of us, “What should I wear?” is a question quickly followed by a browse through Matilda Djerf ’s social feed. Known for her […]