Beauty

From a cottagecore resurgence to curl-focused haircare, these are the May 2022 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come. Women With summer on its way, the cottagecore aesthetic continues to evolve. Elevated pastoral styles build upon the aesthetic’s small-town signatures. Smocking tops (+73% to […]

Using our proprietary algorithm, we’ve identified themes and trends that are likely to grow over the next year. Read on for our 2023 beauty forecast. Download the full report here. Cultural Context #CLEANLOOK Characterized by hydrated skin, slicked back hair, and minimal makeup, #CleanLook is taking over TikTok. The hashtag has over 93M views on […]

Our Q1 2022 TikTok Trends to Watch report offers a data-driven look at emerging TikTok trends and influencers in the fashion and beauty spaces. Download the full report here. FASHION Currently reigning supreme, corsets are an extreme search volume trend with 300K average weekly searches, +4% to last year. After two years of ditching bras […]

From romantic attire to French-inspired beauty staples, these are the April 2022 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come. Women The thought of far off lands has women searching for a romantic wardrobe to match. Inspired by Mirror Palais’ recent, widely shared collection, women […]

From luxe loungewear to transitional outerwear, these are the March 2022 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come. Women For many of us, “What should I wear?” is a question quickly followed by a browse through Matilda Djerf ’s social feed. Known for her […]

In honor of Black History Month and with a renewed interest in beauty brought on by the pandemic, consumers are searching for ways to expand their makeup, skincare, and haircare collections–favoring brands that address unmet needs and offer often overlooked perspectives. Beauty should be an exploration of individuality and cater to a wide range of […]

From confidence boosting attire to experimental outerwear, these are the February 2022 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come. Women For Valentine’s Day and beyond, women are searching for confidence boosting attire. A representation of all things romance, lovecore (+61% to LY) and heart […]

From statement-making dresses to normcore sweaters, these are the January 2022 top trends that are expected to impact the womenswear, menswear, kids, and beauty markets for months to come. Women With social gatherings few and far between, it’s important to make the most of them. Women are rediscovering the joy of dressing with bold patterns […]

Preview our Top 100 Trend Report and discover what’s to come in 2022. Download the full report here. Women’s Fashion 2022 is all about confidence as skin-baring styles and elements of nostalgia take precedence. Women are looking to discover their unique sense of style and searching for a wardrobe that speaks to it. 1. Overexposed: Less […]

Over the past year, we navigated new trends and new challenges. Here’s what was trending in 2021: AESTHETICS DARK ACADEMIA An aesthetic with over 1.8B views on TikTok, Dark Academia is a gothic interpretation of 20th century New England boarding school attire. Popularized by shows like Gossip Girl and Elite, the aesthetic is at once […]