Beauty

From 60s styles to festive holiday attire, these are the December 2021 top trends that are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come. Women Inspiration from the 60s is permeating the fashion industry as key styles from the era re-emerge–think mini skirts, shift dresses, and knee high boots. […]

Nail art is quickly becoming an outfit staple as it-girls and influencers embrace the accessible and statement-making trend. An extension of the popular Y2K and 70s psychedelic fashion trends, swirl nails, in particular, are gaining popularity, making their way from Pinterest boards and IG feeds to nail salons across the nation. A TikTok trend with […]

From cabincore to 90s-inspired accessories, these are the November 2021 top trends that are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come. Women Cabincore is the cold weather alternative to cottagecore–and already has over 31M views on TikTok. Embracing the rustic and cozy atmosphere that comes with sitting fireside and drinking hot chocolate, […]

From Parisian-inspired sweaters to preppy staples, these are the October 2021 Top Trends that are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come. Women As the seasons change, women are finding beauty in simplicity and classic French girl style is leading the way. Croissant bags (+243% to LY), pointelle […]

From glam to gorpcore, these are the trends that emerged in September and are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come. Women Women are stepping out in eye-catching attire that asks to be admired. Sequin trousers (+82% to LY) and shiny tops (+9% to LY) are emerging trends […]

As lockdown lifts, consumers are re-emerging with a new set of priorities, including inclusivity, sustainability, and safety, and expect brands to follow their lead. According to a recent study by McKinsey, three-quarters of Americans changed their shopping behavior since COVID-19 began. As consumers shift their shopping habits to reflect their values, brands must adapt their […]

Consumers are beginning to travel again, and they’re searching for toiletry organizers and travel-size products to accompany them on their next trip. There are 220K average weekly searches for travel trends, +24% to last year (+17% since April 2021). A high volume trend, there are 8.5K average weekly searches for travel makeup bags, +64% to […]

As an industry, fashion is coming to terms with its racist past. In order to create lasting change and build a more equitable future, it must hire people with more diverse backgrounds and amplify the voices of those who are too often overlooked. Below is a list of 250+ Black-owned brands to buy from now, […]

From western glam to the return of going out attire, these are the trends that emerged in August and are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come. Women Women are elevating classic western styles with luxe fabrications and glam styling. Even Beyoncé is jumping on board–announcing her latest […]

The pandemic pushed millions to seek out supplements that support immunity and ultimately brought about lasting change in the way consumers think about safeguarding their health. While mental health matters across demographics, different generations are in search of supplements that address specific concerns. Consumers, especially Millennials, are searching for natural ways to increase mental stamina […]