Beauty

From lovecore essentials to outdoor apparel, these are the trends that emerged in February and are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come. Women With Valentine’s Day just around the corner, the lovecore (+155% to LY) aesthetic is back and bigger than ever. Heart motifs and a pink color […]

As mask-wearing continues to be the norm, demand for ingredients and products that combat the effects of maskne emerge as a key driving factor for consumers. There are 38K average weekly searches for the skincare concern, +91,500% to LY. With limited access to estheticians and dermatologists, consumers are turning to derm-approved ingredients, like tranexamic acid […]

From historical fashion influences for women to performance apparel for men, these are the trends that are expected to impact the womenswear, menswear, childrenswear, and beauty markets during the month of January. Women Bridgerton, Netflix’s new Regency-era historical drama, is giving people a reason to dress up again. Corset tops (+128% to LY) are a […]

Women’s Fashion 2021 is all about comfort with elements of escapism and nostalgia sprinkled in. Women are searching for a wardrobe that’s ready for anything this year. Couch Couture—Women are finding comfort in the casual as more time spent at home takes loungewear to the next level. (Searches for three piece lounge set are +246%, […]

The Pantone Color Institute has named not one but two colors of the year: PANTONE 17–5104 Ultimate Gray and PANTONE 13–0647 Illuminating. According to Pantone, the selection is “a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting. Each of them has their own emotional aspect, the gray […]

TikTok, the latest social media craze, was released four years ago in September 2016. Since its launch, the platform has gained a whopping 800 million active users. As of April 2020, the app had been downloaded more than 2 billion times worldwide on both the Apple App Store and Google Play Store. The video-based content […]

WFH culture is having an impact on every category — and men’s grooming is no exception. With people stuck at home in the name of social distancing, many popular trends are experiencing dramatic rises and substantial falls. To help you get caught up on everything your customers are searching for, we broke down the data […]

COVID-19 has inspired consumers to focus more on self-care and less on their makeup routines, accelerating the no-makeup movement. Compared to makeup, which is down 7% to LY, skincare is up +75% to LY and is searched for an average of 590K times each week. The pandemic has become prime time for skincare, presenting us […]

Karena Dawn is a trainer, wellness entrepreneur, and advocate for mental health awareness. As Co-Founder of Tone It Up and Chief Wellness Officer of ALTWELL, Karena has dedicated her life to helping others achieve wellness of the mind and body. Whether you’re experiencing a lack of sleep due to increased anxiety, learning to balance working from home with […]

Over the past few weeks, nearly 22 million Americans have filed for unemployment as nonessential businesses have been ordered to close. Stimulus checks, unemployment benefits, and wage subsidies for employers will sustain spending, but consumer confidence dropped 12.6-points between mid-February and mid-March and will only continue to do so over the coming weeks, according to The Conference Board’s Global […]