Consumer Behavior

Since the outbreak of COVID-19, the fashion industry has been forced to re-examine nearly every aspect of its existence, including its relationship with digital technology. Lifestyle, wellness, and fashion offerings are pivoting to set up digital alternatives to fashion shows, museum installations, and travel. While the modern consumer is no stranger to online platforms, there’s […]

Communities are at the core of everything we do and continue to emerge all around us. Now, in the midst of a global pandemic, our very notions of community are being challenged. With most of the world in isolation, we are forced to redefine community and connect with one another in new, innovative ways. Social […]

Restaurants are closed and options for takeout are limited, forcing consumers to cook for themselves. Lockdown measures have surfaced new norms — stockpiling canned goods, a return to comfort foods, and a sudden obsession with banana bread — proving that many habits are shared when eating through a crisis. In general, search queries have revealed […]

Over the past few weeks, nearly 22 million Americans have filed for unemployment as nonessential businesses have been ordered to close. Stimulus checks, unemployment benefits, and wage subsidies for employers will sustain spending, but consumer confidence dropped 12.6-points between mid-February and mid-March and will only continue to do so over the coming weeks, according to The Conference Board’s Global […]

The COVID-19 pandemic has left cities around the world broken and in need of humanitarian and financial relief. Suddenly faced with the emotional implications of self-isolation, consumers are seeking digital sources of social interaction and wellness to combat the chaos of the unknown. Be it anxiety or loneliness, stigmas around mental health are shifting. There’s […]

Retail In these unprecedented times, retailers are responding to the unknown as they see fit. Protecting employee and public health is the top priority as retailers around the world close their brick-and-mortar stores until further notice. Patagonia and TJ Maxx have temporarily shut down all operations, including orders on their websites. Others have opted to […]

Creativity is constantly evolving, and social media, a relatively recent development, has democratized the creative process in a way that would not have been possible even 10 years ago. Everything around us has become a canvas for expression, from the clothes we wear to the images we post online. With the barriers to create and […]

Customers want personalization and it’s impacting the bottom line. Eight out of ten consumers are more likely to purchase from a brand that provides personalized experiences — and according to Gartner, organizations that fully invest in online personalization will outsell those that haven’t by more than 30%. Despite the continued debate over whether DNA testing […]

Our team attended SimilarWeb’s Market Intelligence Summit. Read on for our top takeaways. The State of the Digital World with Greg Malen, VP Solutions at SimilarWeb E-commerce is still riding the wave of Amazon. The market categories where Amazon saw the highest growth in terms of visitation are clothing, household products, and electronics. Amazon is capturing […]

A life of constant connection and endless scrolling is driving a shift in the opposite direction. A 2019 study by Edison Research and Triton Digital shows that social media usage among Americans 12 to 34 years old across several platforms has leveled off or is waning. At the same time, location-based experiences are projected to become a $12 billion industry […]