Consumer Behavior
2020 Macro Trend: Post-Truth Politics
The fashion industry is innately receptive to the geopolitical issues that shape our reality, from trade policies and tariff hikes to decentralized banking and data privacy. 2020 will be a year marked by regulation (or lack thereof), as political uncertainty is at an all-time high. Negotiations regarding worldwide trade agreements and the upcoming U.S. presidential […]
2020 Macro Trend: Conscious Consumption
The fashion industry produces 10% of global carbon emissions and accounts for 20 to 35% of microplastic flows into the ocean, according to the United Nations Conference on Trade and Development (UNCTAD). Textile dyeing is the second-largest polluter of water globally and it takes around 2,000 gallons of water to make a single pair of jeans. It’s […]