Macro Trend

Creativity is constantly evolving, and social media, a relatively recent development, has democratized the creative process in a way that would not have been possible even 10 years ago. Everything around us has become a canvas for expression, from the clothes we wear to the images we post online. With the barriers to create and […]

Customers want personalization and it’s impacting the bottom line. Eight out of ten consumers are more likely to purchase from a brand that provides personalized experiences — and according to Gartner, organizations that fully invest in online personalization will outsell those that haven’t by more than 30%. Despite the continued debate over whether DNA testing […]

A life of constant connection and endless scrolling is driving a shift in the opposite direction. A 2019 study by Edison Research and Triton Digital shows that social media usage among Americans 12 to 34 years old across several platforms has leveled off or is waning. At the same time, location-based experiences are projected to become a $12 billion industry […]

The fashion industry is innately receptive to the geopolitical issues that shape our reality, from trade policies and tariff hikes to decentralized banking and data privacy. 2020 will be a year marked by regulation (or lack thereof), as political uncertainty is at an all-time high. Negotiations regarding worldwide trade agreements and the upcoming U.S. presidential […]

The fashion industry produces 10% of global carbon emissions and accounts for 20 to 35% of microplastic flows into the ocean, according to the United Nations Conference on Trade and Development (UNCTAD). Textile dyeing is the second-largest polluter of water globally and it takes around 2,000 gallons of water to make a single pair of jeans. It’s […]