2021

Over the past year, we navigated new trends and new challenges. Here’s what was trending in 2021: AESTHETICS DARK ACADEMIA An aesthetic with over 1.8B views on TikTok, Dark Academia is a gothic interpretation of 20th century New England boarding school attire. Popularized by shows like Gossip Girl and Elite, the aesthetic is at once […]

The sustainability conversation is evolving as the intersecting crises of the past year–a global pandemic, supply chain disruptions, a climate breakdown, and more–unfold. In a recent Wunderman Thompson report, 85% of respondents say people must be prepared to rethink the way they live and spend if we are to tackle climate change. In addition, 80% […]