Trends

Where will we go next? The title of a short story distributed at the Proenza Schouler show, this question was a driving factor in New York this season as designers explored subversive romance, embraced formal attire, and challenged the status quo with grunge-inspired statements. Download the full report here. Subversive Romance This season, designers explored […]

Balaclavas are nothing new–having originated in Ukraine in the 1800s–but are now garnering mass attention as craftcore, winter weather, and the desire for protection intersect to create the perfect storm for the rise of Gen Z’s new favorite accessory. An extremely high volume trend, there are 201K average weekly searches for balaclavas, +44% to last year. Balaclavas […]

Over the past year, we navigated new trends and new challenges. Here’s what was trending in 2021: AESTHETICS DARK ACADEMIA An aesthetic with over 1.8B views on TikTok, Dark Academia is a gothic interpretation of 20th century New England boarding school attire. Popularized by shows like Gossip Girl and Elite, the aesthetic is at once […]

Combining comfort with convenience, this daring trend has captured the attention of legging-loving consumers who can now shop for one activewear piece instead of two. A high volume trend, there are 20.8K average weekly searches for unitards, +87% to last year. Unitards have an average engagement rating–social buzz is +55% to last year. Most saturated in the fast […]

In Paris, designers revisited the past to rework archival pieces for the next generation. A fan favorite, Chanel’s 90s throwback show embraced nostalgia and reclaimed some of the popular vintage styles that are currently circulating the secondhand market. At Chanel and beyond, underwear became the new outerwear as skin-baring styles continued the conversation around body […]

Designers brought sexy back in Milan as models marched down the runway in skin-baring looks and a renewed sense of confidence. Appealing to the next generation of consumers was a primary focus, and designers like Versace, Fendi, and Burberry delivered with 90s-inspired collections, history-making collaborations, and “it girl” energy. Stripped Down “Now it feels like women […]

In London, the focus was on the future. Designers emerged from seasons of uncertainty to embrace a new sense of optimism and daring. Bright colors and youthful silhouettes were prominent, asking us to channel our inner child, while some of the country’s most promising designers shared their talent of nuanced dressing, bringing subversive sexiness to […]

Marked by the return of in-person shows and the feeling of genuine excitement–an emotion that has been notably absent for the past few seasons–New York Fashion Week is back! A testament to the resilience of the fashion community and our collective desire to dress up again, themes of rebirth and renewal dominated the runway as […]