Menswear

“I’m an optimist. The future is yet to be decided,” concluded Virgil Abloh in his show notes for Louis Vuitton’s FW21 collection. This sentiment was explored and expanded upon en masse this season as designers tried to imagine the world we would emerge into post-pandemic. For Louis Vuitton, that world is one that challenges the […]

From lovecore essentials to outdoor apparel, these are the trends that emerged in February and are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come. Women With Valentine’s Day just around the corner, the lovecore (+155% to LY) aesthetic is back and bigger than ever. Heart motifs and a pink color […]

From historical fashion influences for women to performance apparel for men, these are the trends that are expected to impact the womenswear, menswear, childrenswear, and beauty markets during the month of January. Women Bridgerton, Netflix’s new Regency-era historical drama, is giving people a reason to dress up again. Corset tops (+128% to LY) are a […]

Women’s Fashion 2021 is all about comfort with elements of escapism and nostalgia sprinkled in. Women are searching for a wardrobe that’s ready for anything this year. Couch Couture—Women are finding comfort in the casual as more time spent at home takes loungewear to the next level. (Searches for three piece lounge set are +246%, […]

The Pantone Color Institute has named not one but two colors of the year: PANTONE 17–5104 Ultimate Gray and PANTONE 13–0647 Illuminating. According to Pantone, the selection is “a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting. Each of them has their own emotional aspect, the gray […]

WFH culture is having an impact on every category — and men’s grooming is no exception. With people stuck at home in the name of social distancing, many popular trends are experiencing dramatic rises and substantial falls. To help you get caught up on everything your customers are searching for, we broke down the data […]

Back in February, Harry Styles wore a colorful patchwork cardigan that, after catching the eye of young creatives on TikTok, quickly went viral. The JW Anderson knit became a new favorite DIY project for Harry fans everywhere, and the #HarryStylesCardigan garnered over 20M views in just a few short months. This overwhelming response inspired Jonathan […]

The Fall/Winter 2020 menswear season confirmed two things: the return of suiting and the end of streetwear. In an interview with Dazed, Virgil Abloh initially predicted a major shift in aesthetic with his comment that streetwear is “gonna die.” With each structured suit and romantic shirt that came down the runway, the new era of menswear became […]

There has been a collective push in recent years for body-positive assortments and inclusive representation in the fashion industry. Very few of these issues have made their way to the menswear industry: in fact, women have been far more vocal in the fight for inclusivity for several years now. The women’s empowerment movement was built […]