Womenswear

The words fashion and aspiration often go hand in hand. Fashion is about constructing a fantasy–creating an outfit, and along with it, a persona that exudes confidence and optimism and joy. This season, designers in New York returned to this fundamental belief, using their collections as a means of escaping the unbearable reality of living […]

From lovecore essentials to outdoor apparel, these are the trends that emerged in February and are expected to impact the womenswear, menswear, childrenswear, and beauty markets for months to come. Women With Valentine’s Day just around the corner, the lovecore (+155% to LY) aesthetic is back and bigger than ever. Heart motifs and a pink color […]

Using our proprietary algorithm, we’ve identified themes and trends that are likely to grow over the next year. Read on for the trend stories that will shape the Spring/Summer 2022 season. Context Bridgerton Buzz According to Netflix, around 82 million households immersed themselves in this steamy historical romance. Season 2 of Bridgerton will begin filming […]

The historically whitewashed wellness industry has often excluded Black women from the conversation around fitness and health. With Black History Month almost here and wellness on our minds, it’s more important than ever to expand the lens of the fitness space to celebrate Black fitness influencers. The pandemic has boosted interest in at-home fitness and […]

From historical fashion influences for women to performance apparel for men, these are the trends that are expected to impact the womenswear, menswear, childrenswear, and beauty markets during the month of January. Women Bridgerton, Netflix’s new Regency-era historical drama, is giving people a reason to dress up again. Corset tops (+128% to LY) are a […]

Women’s Fashion 2021 is all about comfort with elements of escapism and nostalgia sprinkled in. Women are searching for a wardrobe that’s ready for anything this year. Couch Couture—Women are finding comfort in the casual as more time spent at home takes loungewear to the next level. (Searches for three piece lounge set are +246%, […]

The Pantone Color Institute has named not one but two colors of the year: PANTONE 17–5104 Ultimate Gray and PANTONE 13–0647 Illuminating. According to Pantone, the selection is “a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting. Each of them has their own emotional aspect, the gray […]

When Alessandro Michele announced in May that Gucci would go seasonless, not only doing away with the traditional fashion calendar but also eliminating the distinction between menswear and womenswear, he sparked an industry-wide conversation. He also gave us permission to question outdated practices that, until now, have remained in place for no other reason than a […]

At Trendalytics, our goal is to drive forward-looking decisions by aggregating and demystifying predictive data. In this report, we’re taking a step back to help you understand the context of a trend and what goes into its evolution from niche to mainstream. The cultural zeitgeist, both current and past, plays an integral part in the […]

Back in February, Harry Styles wore a colorful patchwork cardigan that, after catching the eye of young creatives on TikTok, quickly went viral. The JW Anderson knit became a new favorite DIY project for Harry fans everywhere, and the #HarryStylesCardigan garnered over 20M views in just a few short months. This overwhelming response inspired Jonathan […]